SHOOTING TIMES is a monthly magazine for hard-core shooters. ST covers shooting, hunting, handloading, gunsmithing, ballistics, optics, and the history and development of firearms through in-depth, technical articles. ST reviews handguns, rifles, and shotguns, both new and vintage, and its writers include a former crime lab firearms expert, a current Southwest lawman, a former Ivy League history professor, a former aerospace engineer, and other full-time outdoor writers.
My role as the Group Art Director was to assist the art director with the redesign of the magazine. In the redesign of Shooting Times, the typography was used to reinforce the no-nonsense approach of the magazine. The art director was taught the importance and value of selecting an applicable font specific to the design.