Rifle Shooter is the only bimonthly magazine dedicated exclusively to the experienced shooting sports enthusiast who is passionate about the pursuit of accuracy with rifles. Editorial focus is on centerfire sporting rifles, ammunition and accessories, with emphasis on moderate to high-priced custom rifles and significant and newsworthy trends in centerfire and rimfire ammunition. Additional coverage includes shooting techniques and handloading tips, optics, and accessories.
My role as the Group Art Director was to assist the art director with the redesign of the magazine. In the redesign of RifleShooter, both design and efficiency were top priorities. The design was meant to emphasize an authoritative voice and direction. Efficiency was improved through a “plug and play” layout system that was more conducive to the proficiencies of the art director.