All you have to do is read the headlines to know why people all over the country are thinking more about preparedness. Whether it’s catastrophic weather, utility breakdowns, terrorist attack or the collapse of civil order, millions of Americans aren’t willing just to hope for the best.BE READY! covers the must-have skills and supplies you need to survive dangerous times.
BE READY! was a recent startup magazine that proved to be a very successful Special Interest Publication. My job was to design the nameplate and covers, as well as oversee the direction of the magazine’s interior. I wanted to establish a brand and indentity that would set itself apart from others in this niche. The images on the covers were designed to evoke curiosity and/or shock while the typography took on a subservient role.