Something About Me

PROFESSIONAL EXPERIENCE

Illinois Wesleyan University • Adjunct Professor, 2015 – Present

• Graphic Design I & II – Principles and Practice of Graphic Design
• Graphic Design IV – Branding
• Web Design I & II – HTML, CSS, Javascript, SQL, WordPress, UX/UI Design

Outdoor Sportsman Group • Group Art Director, 1997 – March 2019

• Develop, direct, and review work of the creative team in the production of all print, web, and digital marketing collateral.

• Initiate and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.

• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.

• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.

• Analyze brand tracking, market trends, consumer need, and the competitive landscape.

• Meet budget standards by forecasting and managing expenses.

• Supervise a cross-functional team of art directors, graphic designers, social media experts, and photographers in the strategic development of messages and deliverables.

• Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers and production departments.

• Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.

• Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.

• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.